Case Study - Empowering Members: Streamlining Club Creations

Overview

The journey to start a Girl Up club, an adventure filled with potential and promise, was met with unforeseen obstacles. Prospective leaders, filled with enthusiasm and ready to make a difference, encountered a registration process that was less a path and more a maze of technological hurdles. From a user-friendly Typeform to a finicky .go server and onto a Google Sheet vulnerable to the most superficial human errors, each step introduced a risk of derailing dreams and dampening spirits. This wasn't just a problem of technology; it was a matter of human ambition meeting unnecessary barriers. Behind every glitch and manual email were stories of potential club leaders waiting eagerly to start their journey, only to find themselves navigating a complex puzzle that tested their patience and resolve.

At Girl Up, dedicated staff worked tirelessly, manually sifting through data, correcting errors, and sending out welcome emails, embodying the initiative's human spirit. Yet, they, too, felt the strain, knowing that every moment spent troubleshooting was a moment away from empowering the very leaders they sought to support.

What we did

Imagine a world where the initial spark of wanting to start a club—a form filled with hope and aspiration—smoothly transitions into reality without getting lost in the digital maze. That's precisely what this solution achieved. Here's how it brought clarity and support to the journey of each new club leader:

• Seamless Integration: When an aspiring leader fills out their intent on a simple online form, their information is whisked away by a sophisticated yet invisible digital conductor. This conductor ensures that every piece of data finds its rightful place without delay.
• Direct Communication with Hivebrite: The data, now on a precise path, is meticulously processed and delivered to Hivebrite, the community platform where Girl Up clubs thrive. This step ensures that each new club is recognized and set up for success.
• Multilingual Welcome: Understanding the diversity and global reach of Girl Up, the solution automatically dispatches welcome emails to new club leaders in three languages—Spanish, English, and Portuguese. This thoughtful touch ensures every leader feels seen, understood, and welcomed in their native tongue.
• Error Handling with a Human Touch: In the rare hiccup, the system doesn't just recognize it—it acts on it. Errors are not only caught but are promptly communicated to Girl Up, ensuring any issues are resolved swiftly. This proactive approach keeps the dream alive without frustrating waits or confusion.
• Analytics and Reporting through Salesforce: As starting a club completes its initial steps, all data is securely stored in Salesforce. This isn't just about storage; it's about understanding and growth. By analyzing this information, Girl Up can continue to evolve, offering better support, insights, and strategies to empower young women leaders worldwide.